Choosing a CMS to Meet Today's
Digital Experience Challenges

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The biggest challenge facing today’s digital experience teams is delivering engaging content that delights customers across every touchpoint. The undertaking is especially challenging for large organizations that need to create, manage, and publish content across multiple departments and teams. 

And that’s where this guide comes in: it’s designed to help you choose the best CMS to fulfill your organization’s digital experience strategy. Featuring insights from IDC’s enterprise content researcher Marci Maddox, this free report addresses the urgent need for a holistic content management approach that spans brands, products, channels, and devices. 

Key learning objectives:

  • Changing trends in B2B customer expectations
  • Best-in-breed versus single-vendor solutions
  • Recommendations for improving your digital experience management across multiple roles and teams

Presented by:


Research Director, Enterprise Content Strategies, IDC

Marci Maddox is Research Director for IDC's Enterprise Content Strategies program, responsible for content workflow and content technologies research. Marci's core research coverage will include the evolution of enterprise content, customer communications, content sharing and collaboration, e-signature, forms and capture solutions. Leveraging 15 years in content and process applications, Marci will also analyze impact that new technology entrants like AI and RPA have on the way organizations create, process, and deliver content to various destinations.

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets.

With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives.

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